Following the Third Reich's Anschluss, or political union, with Austria Hitler looked to Czechoslovakia for his next conquest. As a pretext for war the German media, under Goebbels direction, emitted a constant propaganda stream heightening tensions in the area by calling for protecting the German minority in Czechoslovakia. Goebbels agitations focused on the Sudetenland, a Czechoslovakian region running along the German border and home to most of Czechoslovakia's ethnic Germans.